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Research papers

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007
Authors: Peter Cooper, Brooke Binder
Company: QRi Consulting Ltd.
November 14, 2007
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Citation

Cooper and Binder (2007a, November 14). Contributions of synaesthesia to fragrance branding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contributions-of-synaesthesia-to-fragrance-branding